Saturday, August 29, 2015
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What is Viral Marketing? According to Wikipedia…

Viral marketing, viral advertising, or marketing buzz are buzzwordsreferring to marketing techniques that use pre-existing social networkingservices and other technologies to try to produce increases in brand awarenessor to achieve other marketing objectives (such as product sales) throughself-replicating viral processes, analogous to the spread of viruses orcomputer viruses (cf. Internet memes and memetics). It can be delivered by wordof mouth or enhanced by the network effects of the Internet and mobilenetworks.[1] Viral advertising is personal and, while coming from an identifiedsponsor, it does not mean businesses pay for its distribution.[2] Most of thewell-known viral ads circulating online are ads paid by a sponsor company,launched either on their own platform (company webpage or social media profile)or on social media websites such as YouTube.[3] Consumers receive the page linkfrom a social media network or copy the entire ad from a website and pass italong through e-mail or posting it on a blog, webpage or social media profile.Viral marketing may take the form of video clips, interactive Flash games,advergames, ebooks, brandable software, images, text messages, email messages,or web pages. The most commonly utilized transmission vehicles for viralmessages include: pass-along based, incentive based, trendy based, andundercover based. However, the creative nature of viral marketing enables an\\\\\\”endless amount of potential forms and vehicles the messages can utilizefor transmission\\\\\\”, including mobile devices.[4]

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The ultimate goal of marketers interested in creating successful viralmarketing programs is to create viral messages that appeal to individuals withhigh social networking potential (SNP) and that have a high probability ofbeing presented and spread by these individuals and their competitors in theircommunications with others in a short period of time.[5]

The emergence of \\\\\\”viral marketing,\\\\\\” as an approach toadvertisement, has been tied to the popularization of the notion that ideasspread like viruses. The field that developed around this notion, memetics,peaked in popularity in the 1990s.[7] As this then began to influence marketinggurus, it took on a life of its own in that new context.

There is debate on the origination and the popularization of the specificterm viral marketing, though some of the earliest uses of the current term areattributed to the Harvard Business School graduate Tim Draper and facultymember Jeffrey Rayport. The term was later popularized by Rayport in the 1996Fast Company article \\\\\\”The Virus of Marketing,\\\\\\”[8] and Tim Draper andSteve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 todescribe Hotmail\\\\\\’s practice of appending advertising to outgoing mail fromtheir users.[9] An earlier attestation of the term is found in PC User magazinein 1989, but with a somewhat differing meaning.[10][11]

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Among the first to write about viral marketing on the Internet was themedia critic Doug Rushkoff.[12] The assumption is that if such an advertisementreaches a \\\\\\”susceptible\\\\\\” user, that user becomes \\\\\\”infected\\\\\\”(i.e., accepts the idea) and shares the idea with others \\\\\\”infectingthem,\\\\\\” in the viral analogy\\\\\\’s terms. As long as each infected user sharesthe idea with more than one susceptible user on average (i.e., the basicreproductive rate is greater than one—the standard in epidemiology forqualifying something as an epidemic), the number of infected users growsaccording to an exponential curve. Of course, the marketing campaign may besuccessful even if the message spreads more slowly, if this user-to-usersharing is sustained by other forms of marketing communications, such as publicrelations or advertising.[citation needed]

Bob Gerstley was among the first to write about algorithms designed toidentify people with high \\\\\\”social networking potential.\\\\\\”[13] Gerstleyemployed SNP algorithms in quantitative marketing research. In 2004, theconcept of the alpha user was coined to indicate that it had now becomepossible to identify the focal members of any viral campaign, the\\\\\\”hubs\\\\\\” who were most influential. Alpha users could be targeted foradvertising purposes most accurately in mobile phone networks, due to theirpersonal nature.[citation needed]

In early 2013 the first ever Viral Summit was held in Las Vegas. Itattempted to identify similar trends in viral marketing methods for variousmedia.

What is Retargeting or Remarketing? According to Wikipedia…

Marketing is about communicating the value of a product, service or brandto customers or consumers for the purpose of promoting or selling that product,service, or brand. The oldest – and perhaps simplest and most natural form ofmarketing – is \\\\\\’word of mouth\\\\\\’ (WOM) marketing, in which consumers convey theirexperiences of a product, service or brand in their day-to-day communicationswith others. These communications can of course be either positive or negative.In recent times, the internet has provided a platform for mass, electronic WOMmarketing (e-WOM), with consumers actively engaged in rating and commenting ongoods and services.

In for-profit enterprise the main purpose of marketing is to increaseproduct sales and therefore the profits of the company. In the case ofnonprofit marketing, the aim is to increase the take-up of the organisation\\\\\\’sservices by its consumers or clients. Governments often employ social marketingto communicate messages with a social purpose, such as a public health orsafety message, to citizens. In for-profit enterprise marketing often acts as asupport for the sales team by propagating the message and information to thedesired target audience.

Marketing techniques include choosing target markets through marketanalysis and market segmentation, as well as understanding consumer behaviorand advertising a product\\\\\\’s value to the customer.

From a societal point of view, marketing provides the link between asociety\\\\\\’s material requirements and its economic patterns of response.

Marketing satisfies these needs and wants through the development ofexchange processes and the building of long-term relationships.

Marketing can be considered a marriage of art and applied science (such asbehavioural sciences) and makes use of information technology.

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If you are tired of waking up to a loud alarm clock every day and trudging off to work for a boss, then you may have wondered if it were possible to work from home. Most people don’t believe that it is possible to work from home.

When they think about work from home jobs, they might think about those envelope-stuffing jobs that they sometimes see in the classified section of their newspaper. However, the truth is that the Internet has given birth to a whole new generation of entrepreneurs who have figured out how to work from home and make a large amount of money with Internet marketing. Let’s take a closer look at how you can work from home, and why Internet marketing is the best way to get started.

Most people who have been able to successfully work from home have done so by learning the art of marketing. You have probably heard about marketing and marketers in your daily life and thought that you were far disconnected from those people. However, that is the wrong attitude to have if you want to succeed with your home business.

Marketing is actually quite simple. It’s just the set of skills of helping people find the products or services that they want to buy. Many times a bit of a stigma is attached to marketers. People think of sleazy car-salesmen or the people who send them loads of unwanted junk mail and spam every day. Of course there are a few unsavoury folks in almost any industry, but mostly marketers are much more empathetic and caring than the average person.

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In order to be successful at marketing, you need to be able to put yourself into someone else’s shoes and to be able to see the world from their perspective. You need to understand what other people want and desire.

If you can figure out a way to help these people improve their lives by helping them find the goods and services that will help them solve and overcome their problems, then you will have become a successful marketer.

So if you fancy yourself a people-person, then you might have what it takes to have a successful work from home Internet marketing business. Most people begin by marketing a popular product or service that they think will help other people. As they gain more confidence in their abilities, then they might begin marketing products that they have created themselves.

There is nothing better than the feeling of knowing that you will always be able to work from home rather than reporting to a boss.

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In this article you will see a few items about the system of Pay Per Click or PPC. What is pay per click used for and how does it fit into our society today. What is a PPC bid and how should you start with PPC as far as how much money you should spend. Last but not least you will see the biggest mistake that most PPC clients do and and then sadly do again. What is Google Pay Per Click used for, well that is the most simple answer you will get today.

This is the spot for Internet Marketers or you to make money on the internet using a simple way to reach millions of people about the product that they are promoting. Simply put for advertising, you can make alot of money with this system or you can lose a lot of money if you are not careful. There are alot of good and profitable affiliates that are making a good living with PPC most have been doing it for a while. You can do this system as well if you pay attention and listen to what people are attempting to teach you.

The first thing we are going to go over is the Pay Per Click bid, this could actually be any figure depending on your projected income and your ability to find good key words. The most important thing I can tell you is the term relevancy. The term relevancy is simply put that the key words that you are putting down should pertain to your product. What do I mean by this? Well if you are advertising for a dog product such and a pet food company like Purina Dog Food.

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Then you should use terms which apply to the product such as Purina, or other items that may be in the link page. Yes you are going to have to research products before you sell them if you want to make money. If you just use dog food as a key word then you are going to get a lot of clicks and maybe even a view or two but no paying customers. The main trick to a low bid on PPC is relevancy.

The biggest mistake that affiliate marketers make is advertising for a product that is not a good one or has a high refund rate. If you are just starting in the field you should also be checking the history stats of a product. You can get such items such as weather the product is on the rise, are people making money with this product, how much money will you have to give back to the customer if they want a refund.

Yes that falls back on you if the customer gets a refund you will be loosing money. So as well as researching to find out what good key words are you also have to investigate the product for what they refer to as Earn%, Earn$, Refund, Momentum, and etc. There is a lot of work to do naturally before you put your market out on the internet.

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